National Taco Day Website Checklist for Local Mexican Restaurants

Make the offer understandable before customers arrive

National Taco Day promotions have drawn attention from major restaurant chains, with reported deals ranging from discounted tacos to limited free-item offers. Those reports are useful reminders for independent Mexican restaurants and taco shops: if you choose to run your own promotion, customers need the complete terms before they make a trip, place an order, or call your restaurant. USA Today and KSN both covered National Taco Day deals from multiple chains.

That does not mean every local restaurant will see more website visits, orders, calls, or reservations. A promotion-related increase is possible, not guaranteed. But if people do look for your offer, a vague social post or an old homepage banner can leave them with basic unanswered questions:

• Is this restaurant participating?
• What exactly is included?
• Is the offer valid at this location?
• Can I use it for pickup, delivery, or dine-in?
• Do I need to order through a particular link?
• Is there a time window, purchase requirement, or quantity limit?

A useful National Taco Day page answers those questions in a few seconds, especially on a phone.

Table of contents

• Start with a promotion decision
• Publish the essential offer details
• Give customers the right next step
• Handle location, hours, and reservations
• Check the promotion on mobile
• Prepare for questions during and after the promotion
• Remove expired information promptly
• A copy-ready promotion format

Start with a promotion decision

Do not publish a National Taco Day graphic simply because the event is being discussed elsewhere. First decide whether your restaurant is actually participating and what you can reliably honor.

Your offer might be a taco special, a featured taco menu, a limited add-on, a reservation-only dinner feature, or no promotion at all. Each option needs different website information.

Before posting anything, confirm these operational details with the person responsible for the kitchen, front-of-house team, and online ordering:

1. The exact item or items included. Use the menu name customers will see when ordering.
2. The price or discount, if applicable. Do not label an item “free” unless it is genuinely free under the published terms.
3. The date and hours. “National Taco Day” alone is not enough if the offer only applies during lunch, happy hour, or while supplies last.
4. Which locations participate. A multi-location business should never assume that one location’s offer applies everywhere.
5. Eligible order types. Confirm whether the offer applies to dine-in, counter orders, pickup, delivery, catering, online orders, or only one of those options.
6. Restrictions. These can include one per guest, a purchase requirement, limited quantities, excluded menu items, or a required promo code.
7. The end point. Decide exactly when the offer is over and who will remove the website notice.

This short internal check prevents the most damaging kind of promotion problem: a website promise that staff cannot honor.

Publish the essential offer details

A good promotion notice is specific enough that a customer does not need to call for clarification. Put the short version on your homepage, then link to a dedicated offer section or page if the details are longer.

Use a clear homepage announcement

The homepage announcement should contain three things:

• The name of the offer
• The date or active time window
• One clear action button

For example:

National Taco Day at [Restaurant Name]
Enjoy [exact offer] on [date] from [start time] to [end time], subject to availability. [View offer details] or [Order online].

Avoid announcements such as “Big Taco Day deals!” or “Come celebrate with us!” when the button does not explain where to order, what is included, or whether restrictions apply.

If the offer only applies to one ordering method, say so immediately:

Available for dine-in and pickup orders placed through our website. Not available through third-party delivery platforms.

That single sentence can reduce confusion at the counter and prevent customers from finding out too late that they used the wrong ordering channel.

Put the complete terms close to the call to action

Customers should not have to hunt through a general menu PDF or an Instagram caption for the restrictions. Near the order, reserve, or directions button, include:

• Participating restaurant location or locations
• Offer date and start/end time
• Included item, size, protein, or menu category where relevant
• Price, discount, or purchase requirement
• Order types that qualify
• Promo code, if one is required
• Per-person, per-order, or total quantity limits
• “While supplies last” language, if that is part of the offer
• Exclusions, including alcohol, delivery platforms, or other specials if applicable

Use the terms your restaurant has actually approved. Chain offers covered in news reports may have their own requirements; do not copy them or imply that your independent restaurant has the same deal.

Give customers the right next step

A National Taco Day promotion page has one job: direct each visitor to the correct next action with as little friction as possible.

Match the button to the offer

Use an action button that reflects what customers can actually do:

Do not send a customer who wants pickup to a generic contact page. Do not send someone looking for a reservation-only special to a menu page without reservation instructions.

If your online ordering provider has a direct link to the relevant menu category or promotional item, use it. A customer should not need to search through several menus to locate the advertised taco.

Separate dine-in, pickup, and delivery instructions

These fulfillment paths often have different rules. Label them clearly, even if the promotion applies to all three.

For example:

• Dine-in: Available during restaurant service hours. Ask your server for the National Taco Day offer.
• Pickup: Order through the online ordering link and select pickup at your preferred location.
• Delivery: Available only where listed. Review the delivery menu for the qualifying item and any applicable restrictions.

If you do not offer delivery, say so plainly rather than leaving visitors to infer it from a missing button.

For broader guidance on making service options easy to find, see local business website navigation: what to put in your menu.

Handle location, hours, and reservations

A taco promotion can create uncertainty even before someone chooses an item. Visitors may need to know whether your location is open, whether seating is available, and whether the event changes normal service.

Show location-specific details

For each participating location, display:

• Street address
• Phone number
• Current hours for the promotion date
• Pickup ordering link
• Directions link
• Location-specific restrictions, if any

If one location closes earlier, has a different taco menu, or cannot accommodate the promotion, publish that difference prominently. Do not bury it in a footnote beneath a general “all locations” claim.

Your Google Business Profile should also reflect correct hours and link to the same current website details. Learn more in Google Business Profile and your website: how they work together to get you found.

Set reservation expectations

If you accept reservations, explain whether reservations are:

• Recommended
• Required for a special menu or group dining
• Unavailable during the promotion
• Separate from ordering a promotion item

If you do not take reservations, a direct note such as “Walk-ins are welcome; seating is first come, first served” can be more helpful than leaving customers to guess.

Do not promise that tables, items, or pickup times will be available unless your restaurant can make that commitment.

Check the promotion on mobile

Many customers will encounter the offer on a phone shortly before deciding where to eat or order. A promotion page that works only on a desktop screen can create avoidable drop-off.

Before publishing, test the page on a phone and verify that a visitor can:

• Read the offer without zooming in
• See the date, time, and restrictions without scrolling through a large image
• Tap the ordering, reservation, directions, or phone button easily
• Open the menu and return to the offer details
• Identify which location they are viewing
• Complete an order or reservation without encountering a broken link

Avoid putting the only terms inside an image. Search engines and screen readers may not interpret image text reliably, and customers can struggle to read it on a small screen. Use live text below the promotional graphic.

For a deeper mobile review, read why your local business website has to work on a phone first.

Prepare for questions during and after the promotion

Even a clear page may generate questions. If inquiries rise, your team should be able to answer consistently without rereading an old social post or making assumptions.

Create one internal answer sheet

Give staff a short, current reference that includes:

• The exact offer wording
• Start and end times
• Participating locations
• Which order types qualify
• Quantity limits and exclusions
• What to say if an item runs out
• Who can update the website if details change

The goal is consistency. A customer should not receive one answer from the website, another from a phone call, and a third at the register.

Use questions to improve the page

During the promotion, watch for repeated questions such as:

• “Can I get this through delivery?”
• “Does this apply at your other location?”
• “Do I need a code?”
• “Is the special still available?”
• “Can I combine this with another offer?”

If the same question appears more than once, the answer likely belongs on the promotion page. Update the page while the offer is still active rather than waiting until after it ends.

A well-built FAQ section can also prevent common questions from being buried in contact messages. See how to create a local business website FAQ page that helps customers take the next step.

Remove expired information promptly

The promotion is time-sensitive, but expired information can remain visible far longer than intended. That is why the cleanup plan should be part of the promotion plan.

As soon as the offer ends:

1. Remove the homepage banner or replace it with current information.
2. Disable or update promotion-specific buttons and promo codes.
3. Remove the offer from any temporary pop-up or announcement bar.
4. Update the ordering page if the item or price changed.
5. Check that your social bio links do not lead to an expired offer page.
6. Keep a private record of the promotion terms and customer questions for next time.

If you want to preserve the page for internal reference or future planning, change it to an archived page that clearly states the offer has ended. Do not leave customers with an apparently active deal.

A copy-ready promotion format

Use this structure as a starting point, replacing every bracketed detail with your restaurant’s confirmed information:

National Taco Day at [Restaurant Name]

Join us on [date] for [exact offer].

When: [start time]–[end time]
Where: [participating location(s)]
How to order: [dine-in, pickup, delivery, or reservation instructions]
Offer details: [included item, price or discount, purchase requirement, promo code if applicable]
Restrictions: [quantity limit, availability language, exclusions, and any location-specific rules]

[Order pickup] [Reserve a table] [Get directions]

Keep the copy short, but do not remove the operational details that determine whether the customer can use the offer successfully.

A short website checklist before you publish

Before your National Taco Day promotion goes live, confirm:

• [ ] Your restaurant is actually participating.
• [ ] The offer wording matches what staff can honor.
• [ ] The homepage includes the offer, active date, and one clear action.
• [ ] The full terms appear near the order, reservation, or directions link.
• [ ] Dine-in, pickup, and delivery eligibility is clear.
• [ ] Each participating location has accurate hours and contact details.
• [ ] Reservation expectations are stated.
• [ ] Buttons work on a phone.
• [ ] Staff have a single source of truth for questions.
• [ ] Someone is assigned to remove or update the promotion when it ends.

A timely offer does not need a complicated campaign page. It needs accurate details, a usable next step, and a firm expiration plan.

Need help keeping restaurant website updates simple?

StoopCraft builds done-for-you websites for local businesses and includes on-page SEO as part of its $99/month service. If you want help maintaining a clear, mobile-friendly restaurant website for promotions and everyday ordering information, visit StoopCraft.

Related reading

• Why your local business website has to work on a phone first
• Google Business Profile and your website: how they work together to get you found
• How to create a local business website FAQ page that helps customers take the next step