Burbank Airport’s New Terminal: Website Checklist for Nearby Local Businesses

Review your website before travelers rely on outdated airport details

Hollywood Burbank Airport’s new terminal is opening to travelers, according to reports from Pasadena Now and SFGATE. For nearby businesses, this is a useful prompt to inspect every page that references the airport.

Hotels, parking providers, shuttle companies, car services, rental businesses, restaurants, and other Burbank-area operators may have old directions, terminal language, pickup instructions, maps, or contact information scattered across their websites. Even a small mismatch can leave a traveler unsure where to go or whom to contact.

The terminal opening does not, by itself, prove that nearby businesses will receive more website traffic, bookings, calls, or quote requests. But if traveler questions or inquiries rise, a clear website can make it easier for people to find the right information and take the next step.

Before publishing airport-related details, verify current terminology, access routes, pickup rules, parking information, and operating guidance with the airport’s official sources. Do not rely on old website copy, customer assumptions, or a map listing alone.

In this checklist

• Audit every airport reference on your site
• Make directions and pickup details easy to find
• Clarify your service area, hours, and availability
• Improve mobile pages, forms, and contact paths
• Prepare a practical process for airport-related inquiries

1. Find every mention of Hollywood Burbank Airport

Start with an inventory. Airport details often appear in more places than the homepage.

Search your website, booking tool, FAQs, blog posts, downloadable PDFs, confirmation emails, and Google Business Profile for terms such as:

• Hollywood Burbank Airport
• Burbank Airport
• BUR
• Airport pickup
• Terminal pickup
• Airport shuttle
• Airport parking
• Airport hotel
• Near the airport
• Airport directions

Then make a simple list with four columns:

Do not assume a page is accurate because it was correct when it was written. Airport facilities and traveler access can change, and an old reference may be more confusing than no reference at all.

If your team uses several business names, locations, or booking platforms, include those listings in the audit. A customer should not find one set of instructions on your website and another in a confirmation email.

2. Replace vague directions with verified, task-specific information

“Conveniently located near the airport” is marketing language, not arrival guidance.

A traveler trying to find a hotel, restaurant, shuttle, parking lot, rental counter, or meeting point needs practical answers. The exact answer will vary by business, so publish only details you have verified and can maintain.

Useful website information may include:

• Your full street address
• A clickable map link
• The name of the entrance customers should use, if applicable
• Whether an advance reservation is required
• Your pickup or drop-off process
• Where customers should call, text, or check in
• Any time-sensitive arrival instructions
• A direct link to official airport guidance when airport access affects the customer journey

Avoid publishing precise route, curbside, terminal, or parking instructions unless your operations team has confirmed them against current official guidance. If a detail is likely to change, link customers to the official source rather than leaving a permanent instruction that may become outdated.

Use clear labels instead of airport shorthand

Airport abbreviations can be helpful for frequent travelers but unclear for everyone else. On key pages, use the full airport name first, then the abbreviation if needed:

“Serving customers traveling through Hollywood Burbank Airport (BUR).”

If your business serves more than one airport, separate the instructions. Do not make visitors guess whether “airport pickup” applies to Hollywood Burbank Airport, Los Angeles International Airport, or another location.

For broader guidance on avoiding location ambiguity, see Local Business Website Service Areas: What to Include Without Creating Confusion.

3. Give each type of traveler the information they actually need

An airport-adjacent business does not need one generic “airport information” paragraph. It needs pages that match the visitor’s task.

Hotels and short-term accommodations

Guests may need to know:

• Whether you provide transportation, if applicable
• How to request it
• When they should contact you about arrival
• Whether the property has specific check-in or luggage procedures
• The address they should use for navigation
• The best contact option for day-of-arrival questions

Avoid phrases such as “free airport shuttle” unless that service is currently offered and the details are accurate. If service is limited by schedule, location, reservation status, or another condition, say so plainly.

Parking providers

Parking customers may be looking for:

• The facility address
• Entry instructions
• Reservation requirements
• How customers travel between your location and the airport, if applicable
• What to do if they arrive outside normal office hours
• A phone number for immediate assistance

Keep your page focused on your service. Airport access rules belong to the airport; your website should explain only what customers need to use your business successfully.

Shuttle, car service, and transportation businesses

Transportation pages should make the handoff clear:

• Which airports you serve
• Whether service must be booked in advance
• How riders receive pickup instructions
• What information a rider should provide when booking
• How to contact your team if travel plans change

Do not use a static pickup location or meeting instruction unless it has been verified and your team can reliably support it. A safer approach is to explain the process:

“After your reservation is confirmed, we’ll provide current pickup instructions for your arrival.”

That wording sets expectations without publishing details that could become stale.

Restaurants, retailers, and other nearby businesses

Not every business needs an airport-specific service page. A short, accurate section on the contact or location page may be enough.

For example:

“Visiting the Burbank area? Find our address, current hours, parking information, and contact options below.”

The useful information is your verified address, hours, accessibility details, parking information, and phone number—not an unsupported promise about travel time from the airport.

4. Check your hours, service area, and availability language

A terminal opening may lead some visitors to look for businesses during early morning, late evening, or between flights. That does not mean your business needs to extend its hours. It does mean your website should state current availability without ambiguity.

Review:

• Regular business hours
• Holiday or special hours
• After-hours phone handling
• Reservation windows
• Same-day availability policies
• Delivery zones
• Pickup cutoffs
• Service-area boundaries
• Whether airport service is available at all

Replace unclear wording such as “open late” or “serving the airport area” with language customers can act on.

Less clear: “Airport transportation available.”

Clearer: “Transportation requests must be submitted through our booking form. Availability and pickup details are confirmed before your trip.”

Less clear: “We serve Burbank and surrounding areas.”

Clearer: “Our service area includes [verified locations]. Contact us before booking if your pickup or destination is outside this area.”

If a customer needs to request a quote or confirm coverage, explain that before they complete a form. The page What to Include on a Local Business Service Page Before Customers Request a Quote can help you tighten those decision-making details.

5. Put airport-related answers where mobile visitors can find them

Travelers often search from a phone while carrying luggage, waiting for a ride, or trying to make a quick decision. Test your most important airport-adjacent pages on an actual mobile device.

Check that visitors can quickly:

• See your business name and location
• Tap your phone number
• Open directions in their preferred map app
• Find current hours
• Start a booking or quote request
• Read pickup or arrival instructions without pinching and zooming
• Find a fallback contact method if a form is inconvenient

Keep the most important information near the top of the page. A mobile visitor should not need to scroll through brand copy to find an address or a “Call now” button.

Also test the booking and contact flow yourself. Submit a test inquiry, verify the confirmation message, and make sure the business receives the notification. A form that looks fine but fails to deliver messages creates a customer-service problem at exactly the moment someone needs help.

For a more complete mobile review, read Why Your Local Business Website Has to Work on a Phone First.

6. Add a small, maintained airport FAQ section

A short set of questions can reduce repetitive inquiries, but only publish answers your team can verify and keep current.

Possible questions include:

• Do you serve customers traveling through Hollywood Burbank Airport?
• Do I need a reservation before arriving?
• How do I receive current pickup instructions?
• What address should I use for directions?
• What should I do if my travel plans change?
• What are your current business hours?
• Who should I contact with an arrival-day question?

For answers involving terminal access, curbside pickup, airport parking, security, or changing airport operations, direct customers to the airport’s official guidance rather than paraphrasing rules you do not control.

A good FAQ is specific, brief, and operational. It should not become a substitute for your core service page or a place to publish uncertain travel advice. See How to Create a Local Business Website FAQ Page That Helps Customers Take the Next Step for more on structuring useful answers.

7. Make the booking or inquiry form fit the situation

If airport-related requests are relevant to your business, your form can collect just enough context to route the request correctly.

Consider adding optional fields such as:

• Requested date
• Requested time
• Service needed
• Pickup or destination area
• Flight-related timing, only if necessary for your service
• Preferred contact method
• Notes for special circumstances

Do not ask for information you do not need. More fields can make a rushed mobile visitor abandon the form, and sensitive information should not be collected casually.

Use clear helper text. For example:

“Need transportation related to an airport arrival? Share your requested date and time. We’ll confirm availability and current pickup details before your trip.”

This is more useful than promising availability or publishing instructions that may change.

For help choosing fields without turning your form into paperwork, review Local Business Website Lead Form Fields: What to Ask and What to Leave Out.

8. Prepare your team for a possible increase in questions

The terminal opening is not evidence of an inquiry surge. Still, businesses near the airport can prepare for the possibility that customers ask more questions about access, pickup, directions, or availability.

Create a simple response process before you need it:

1. Assign an owner. Decide who monitors form submissions, calls, texts, and booking requests.
2. Set a response standard. Define when the team should respond during business hours and what happens after hours.
3. Use approved answers. Keep a short internal response sheet for common questions, with links to official airport information where appropriate.
4. Confirm before promising. Verify availability, timing, and pickup details before telling a customer their request is confirmed.
5. Track repeat questions. If the same question comes up repeatedly, improve the relevant website page.
6. Review weekly at first. Check whether visitors are getting stuck on a particular step, such as finding directions or completing the booking form.

This workflow helps your website and operations stay aligned. If your team repeatedly corrects a sentence on the phone, that sentence probably needs attention online.

A practical final review

Before considering the update complete, confirm that:

• Every airport mention has been reviewed
• Current airport terminology has been verified
• Your address, hours, phone number, and contact links work
• Any pickup, parking, or shuttle language reflects your current operations
• Pages clearly state when reservations or confirmation are required
• Airport-specific information is easy to find on a phone
• Forms send notifications to the right person
• Your team knows how to handle airport-related questions
• Time-sensitive airport rules link to official guidance rather than relying on unmaintained copy

Keep the website useful after launch week

The best update is not necessarily a large “new terminal” announcement. For most nearby businesses, the valuable work is quieter: accurate location information, simple instructions, clear contact paths, and a team that can confirm details when customers reach out.

If you would rather not manage those updates yourself, StoopCraft builds websites for local businesses and includes on-page SEO as part of its $99/month service. A clear, maintained website can help customers find the information they need when they are ready to contact your business.